Pepero - a chocolate coated, maybe pretzel/wafer stick.
Pepero Day - everyone buy pepero and give it to your friends, coworkers, and teachers.
I got bombarded today with boxes of chocolate coated wafers. Some were chocolate and almond coated, come coffee flavoured, and some strawberry flavoured. Then there is the "naked" pepero, which is filled with chocolate instead of coated, so that it won't melt.
Now I have enough snacks to tide me over for a new while. Thank you greedy trying to sell a buck, yet perhaps genius inventor of Pepero Day.